Transforming a Retailer into an Omnichannel Brand
Unifying online and in-store channels with a modern e-commerce platform and real-time inventory.
The Challenge
Online and in-store inventory were out of sync, causing overselling and missed sales opportunities during peak seasons.
Objectives
- Unify inventory across channels
- Improve checkout conversion
- Personalise the shopping experience
- Scale for peak traffic
The Solution
Built a Next.js storefront integrated with ERPNext inventory and a unified POS, with server-side rendering for performance and Stripe payments.
Implementation
8-week build with weekly releases, A/B tested checkout, and a phased cutover from the legacy platform.
Results
“The platform paid for itself within the first quarter. Sales and customer satisfaction both improved significantly.”
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